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The Who’s Who of Custom Home Building

Building a custom home from scratch is quite an undertaking. There are a lot of decisions to make, a lot of details to keep track of, and a lot of people involved along the way.

It’s well worth it in the end when you get to move into a house with all the features and customized elements you’d imagined – but along the way it can feel a bit overwhelming.

At Heritage Custom Builders, we’ve been helping home buyers in the greater Capital Region of Upstate New York construct custom homes for decades. We know the custom home building process inside and out – and we do everything we can to make it easy and stress-free for you!

If you’re considering building a custom home and you’re interested in gathering a bit more information about what’s involved, you’ve come to the right place! We’ve put together a list of the who’s who of homebuilding, identifying the various people that are typically involved throughout the home building process and explaining their respective roles.

Who Is Involved in the Custom Home Building Process?

There are many steps and phases involved in constructing the custom home of your dreams. Here, we’ll review the key members of a typical custom home building team that will be working – either with you or behind the scenes – to make your house plans a reality, and what they’ll be helping with along the way.

Real Estate Developer

A developer is essentially an organization that gathers available plots of land suited for new neighborhoods. They purchase available real estate and parcels of land, gradually assembling building sites for new communities and homes.

Real estate developers typically begin preparing the areas they have purchased for building. They get the necessary approvals from the government and other local authorities involved in the regulation of property in the area, and are involved in the zoning and planning for the community they envision on the property. They are often also responsible for implementing much of the infrastructure that will make it possible for homes to be built on the land, adding streets, sidewalks, and fire hydrants along with water, sewage and other utilities.

The real estate developers work with home builders approved to build in the area by selling prepared lots to the builders.

Custom Home Builder

The custom home builder is the company you will work with to build your custom home. Seems obvious, right? Not surprisingly, they play a very big role in the construction of your new home – which is why it’s so important to choose the home builder that’s right for you.

The custom home building firm you work with will be in charge of all the details of constructing the home, from guiding you as you choose your floorplan and finishes to managing the contractors working on the project.


Speaking of floorplans, your custom home builder will likely have a number of floorplans or home models for you to choose from. These were likely developed in partnership with an architect – the designer responsible for creating the home layouts and specifications.

When it comes to custom home building, the architect designs plans to suit the lots and real estate that the home builder has acquired. You get to choose from and customize these plans to suit your specific needs, using the architect’s work as a template to build from.

Sales Consultant

The sales consultant is a member of the home builder’s team and will be your go-to person when it comes to the details of your home building project. He or she will work with you to find the lot and floor plan that suits you and your family best, and will answer lots of your questions along the way.

The sales consultant knows a lot about the area, the home models available, the builder, standard features and options, upgrade opportunities and more. They’re a great resource for everything related to purchasing and designing your new home.

Design Consultant

After you’ve worked with the sales consultant to make your initial home choices and you’ve signed the purchase contract, you’ll work with the design consultant to select from the various options that are available within the home model you have chosen. This includes everything from flooring, countertops, and cabinets to appliances, fixtures, and more.

The design consultant will keep track of all of your choices and pass the information along to the construction team.


In most cases, your home builder will partner with various vendors when it comes to the fixtures and features that will be implemented within your new home. Depending on the home builder you choose, it may be your responsibility to set up meetings with the various vendors to make your selections. Be sure to keep this in mind and stay on top of making appointments and selections, as often you’ll have a limited time between signing the purchase agreement and finalizing your choices.

Project Manager/Construction Supervisor  

Typically, home building companies will assign one person to supervise and oversee the building of your home. This individual is in charge of managing the contractors who are working on the home, coordinating with the other members of the home building team to get the job done.

The project manager will be responsible for many facets of the project, from purchasing building materials and keeping the various phases of the building process on track to scheduling contractor teams, deliveries and inspections. He or she will also be the go-to person when it comes to questions about the construction of the home and scheduling visits to the home as it’s being built.


Every home is made up of various systems and components that must be carefully constructed by teams of experts. As a result, there will be many contractors – contracted companies or individuals who perform labor – who work on your home throughout the course of its construction.

These individuals will likely specialize in a specific trades, from foundation laying and framing to plumbing and electrical, to counters and cabinets. You may not get to know every contractor that works on your home, but this team of skilled individuals will play a large role in making your vision a reality.


Inspectors will review your house carefully at numerous points throughout the construction process to ensure that everything is up to code and adequate when it comes to meeting the home builder’s quality standards. Your home will be inspected by inspectors who are members of the construction team, and will need to be inspected by a city or county building inspector as well.

Your Custom Home Building Team

Understanding what to expect can make the custom home building process a lot less intimidating! Depending on the home builder you work with, the team involved in constructing your custom home may vary, but this list should give you a general idea of who you will likely be a part of the process of creating your dream home.

Want to learn more about the process of designing a custom home with us? Get to know us here, and find more details about the purchase process here.

Interested in taking the first step towards building a custom home in Saratoga, Clifton Park or another area in the greater Capital Region? Give us a call today at 518-348-0931 or contact us online to get the process started!

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